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Giving – internet marketing strategy

Why and how to blog was not the only internet marketing strategy on the agenda of the three day conference I attended this weekend. However, everything we learned was highly applicable. The conference...

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The Power of Business Blogging

If George Orwell had access to a blog in the 1930s, could he have staved off the rise of fascism? Many of Oscar Wilde’s witticisms were less than 140 characters. Would he have been a leading...

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Two young sites show why you must blog

Yes, blogging, or content marketing as it is now being called in some circles, is great for business. But here are two great examples of why you must blog for reasons other than business, although...

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What would you do if your top three employees disappeared?

You, your sales, marketing, operations and communications team are all booked to travel to a conference. At the last moment, you’re delayed. You send them on ahead. Now, imagine the unimaginable. They...

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Give it away, give it away, give it away, ask gently for a sale.

But first I want to see your scar tissue! So said De Backman-Hoyle, Director of Inspiration, Inspired Workplace Performers at a recent Women’s Network Australian luncheon. De started her presentation...

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Could Orwell’s blog have stopped the Nazis?

If George Orwell had access to a blog in the 1930s, could he have staved off the rise of fascism? Many of Oscar Wilde’s witticisms were less than 140 characters. Would he have been a leading...

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